Self Publishing-The Art of Getting Published I know that up and coming authors struggle in writing great content daily. This is one area in of itself that some writers become clogged. Its a well known fact in the writing industry that finding the right publisher, who is willing to even read the work, is an uphill battle. As a matter of fact, you could say maybe even an impossible task. This leads to frustration as the up and coming artists knows without a doubt that they are writing excellent copy, but no one is taking the time to read that information.

It would seem to me that there are a great many politics that come into play when trying to get work published. This whole process can lead to absolutely no success and can even mean that people who really do have something timely and informative to share with the world, often never get notoriety at all.

In my own writing, I have noticed that it is often times frustrating in getting the information out to the right people. I have often thought to myself that would it not be excellent to find a system that would cut through all the bureaucratic tape and allow me to create the work I know that I can do, plus allow me to get that work published quickly and simply?

Well, I am here to tell you that I have broken new ground in that area. I was fortunate to find a gentleman, his name is Steve Cox, that is assisting me with my journey. Steve is actually a very accomplished software designer and engineer. He is also owner of MediaClick Inc. He is a developer of educational software applications. Steve's goal is to improve the efficiency of established methods.

Indeed, this is exactly what he has accomplished. His latest project, called the PocketBook is allowing authors like myself to have the ability to first write great and relevant content, then transforming that project into an iPod format. I have to tell you, I am more and more convinced as time goes by that Mr. Cox has the ability to solve the publishing woes for us forever. His system is extremely efficient and easy to use. He even takes this to a different level. His is willing, at a very modest cost, to take your information, both in written and audio and even video format, and house it within an iPod book.

If you catch the vision of this, with the millions of iPod users on this planet today, would it not make perfect sense to allow Steve to put his expertise to work for you, allowing you more freedom to express yourself in written and audio form? I can heartily agree with that statement. I am not a highly technical person, but do consistently write articles, press releases, blog post and forum posts daily. This is how I earn my living as I am a search engine optimization specialist. I know the importance of focus. Steve Cox has cut down the time needed by me to learn another system of promoting by simply using the PocketBook. I sincerely believe that he has hit the mother lode of the self publishing industry with his creative and efficient solution to the publishing woes for all of us.

By Ken Leonard Jr. ? KLJ Online

So you want to sell online… You have a product ready to go, but how are you supposed to write a sales letter like the ones used by the biggest names in internet marketing? A sales letter that attracts prospects and makes sales?

It's no secret that the biggest names in online marketing have been studying the art of writing sales copy for the web for many years. If they haven't, they hire someone who has.

Just having a product to sell online is not going to make you sales. Unless you have the budget to hire a pro copywriter for the web (which will cost you as much as $15,000 for one sales letter, possibly plus 10% of the gross sales), you had better start learning how to write a sales letter that will bring you sales.

The key to a winning sales page for your web site is crafting a great offer. Your offer must be so irresistible, that it almost looks like you are getting the short end of the deal. Like the customer is taking advantage of YOU!

Your irresistible offer must also stand out from the crowd. Develop your own USP (unique selling proposition) and wave it around like a flag. This is why they should buy from YOU, instead of somebody else.

One more thing your offer must do is solve a pressing concern or problem that your prospect is AGONIZING over. Your sales letter must clearly state their biggest problem. Prove how bad this problem really is to your reader. Then give them the clear solution to their problem available only from YOU!

Lead off your sales letter with the offer's biggest benefit to your potential customer. Then lead them into an interesting story dealing with their situation. Capture their attention and hold it, by inserting subtle "teases" that tell them what's to come further on in your letter. This creates curiosity, and if done well, will keep them GLUED to your web page.

To build value for your product from their perspective, educate your reader and inform them of what your product will do for them (always keeping "What's In It For Me" in mind). Make sure any strong statements are backed up with a "reason why" so they are more believable. This does wonders for your credibility in their eyes. If price is a major objection use a strong reason why to make the prospect understand your product's real value to them.

As your offer develops use a limited time or limited quantity deal to create a sense of scarcity and fear of loss. Spell out your bonuses clearly and recap the benefits they will get (and WHY they are important). Then go over everything they will get WHEN (not IF) they buy from you.

Some sales people would call your next step closing the deal, but you should really look at it as a "call to action". Tell your reader EXACTLY what you want them to do NOW, then tell them WHY.

Sign your sales letter as you would normally, with a pleasant goodbye and your signature or initials (a scanned or hand drawn signature works well). Include a P.S. where the first paragraph is another recap of what they will get, and in the second paragraph nicely question their commitment and attitude concerning the biggest benefit, ending with another strong call to action. (The second paragraph can be a P.P.S.)

The more your practice, the better you will become at writing sales letters for the web that sell.

Studying "The Masters" helps a lot, too. It is common practice in the world of copywriting for the web to collect a "swipe file" of sales letter examples from various copywriters and marketers. Use the examples in your swipe file to build (also known as modeling) your own successful sales letter, written mostly in your own words. Be sure you customize the examples for your market and offer, and don't copy anything word for word or you may be facing copyright infringement troubles later on.

Save yourself a boatload of time and money and get Internet Home Business advice from Ken. Got information overload? Ken Leonard Jr. will help you understand.

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